Scopeleads Review – Land SEO Clients With Email Outreach
What Is The Product?
In this Scopeleads review I’m going to break down exactly what the software is and why you should consider using it for prospecting. Scopeleads is an awesome prospecting tool designed for SEO consultants and agencies for generating leads on demand by sending out cold emails to prospects to sell services such as web design and SEO.
Overall this Scopeleads has everything you could possibly need in an email prospecting tool. I have tried many similar tools over the years and most of them don’t even come close to the same features that Scopeleads includes.
The entire platform is cloud based so you won’t need to download any software. Once inside the dashboard all you need to is pick a niche and the type of issues you want to seek out in terms of the problems you are looking to solve.
Here is a screenshot showing the different types of issues you can search for:
You enter your city, niche and keyword which could just be something such as ‘Plumber Boston’ and you will get a list of business back with additional information such as business name, email address, phone number, social profile links. You can also run an in-built basic audit of the website which you could use to send to the prospect.
Here is a sample business that came back from a search:
From here you can email the prospect right from inside the software and also make notes about progress with this prospect. You get somewhat of a CRM built into the software so there is not a whole lot of reason to export lead data but you also have the option to export into a csv or Excel document if you need to.
The main dashboard will also keep track of data such as email opens, link clicks, and the leads you’ve generated within different campaigns.
Here is a list of various cities in Massachusetts that I setup different searches for in the Plumbing niche:
You can easily see the different types of searches I performed such as SEO lacking, mobile view issues or potential companies that don’t have a website at all. The purple number represents how many leads each campaign found that I can contact.
The software is smart enough to know that if a lead is found in multiple campaigns you can still track if you’ve contacted them before or not.
So now at this point not only do I have a fresh list of leads in this niche, I can also create template emails that can be used for contacting the prospects right inside the software.
Here is a sample of a template email that I setup:
When you go to send an email to a prospect all you have to do is select a pre-built template from a drop down list and hit send. This makes prospecting super quick and allows you to send out a lot of emails without much work at all.
You will also notice in the screenshot above there is a ‘website screenshot will appear here’ image. The folks at Scopeleads also integrated a cool feature for what they call the ‘fake video audit’ which is simply a website image with a video icon overlayed on the image.
The idea here is you can tell prospects that you have created a video audit for their business and use this to gauge interest before putting the time into actually creating a video audit. This is an awesome way to generate more interest when sending out cold emails.
Business owners these days have a lot of people contacting them about web design, SEO and otherwise so you really need to think about how you can stand out from everyone else offering these types of services.
In addition to email templates, you can also setup email sequences. For example, if a client does not open or respond to an email you can trigger another email to go out after a set amount of time or based on several other actions:
This makes follow up automated and very powerful without a lot of manual intervention.
Here is what the sequences setup looks like:
In addition to all of these features Scopeleads also includes full training tutorials including in-depth webinar training showing you how to get the most out of the software to start landing clients.
Check out my full video review and walk through of the members area here:
What I Like About Scopeleads
Lior and his team put a ton of work into this tool. In terms of features here is a general list of what you get:
- Find leads in any niche
- Search based on problems such as mobile website issues, SEO, Adwords, Schema issues and more
- Use your own email provider to send emails
- CRM built into the software for tracking progress
- Track email opens and clicks on your campaigns
- Setup email templates and sequences to automate your prospecting
- Fake video audit integration
- Cloud based software (no software installation needed)
- Comprehensive training and usage tutorials
- Lior continues to update the software by adding new features, fixing bugs and constantly improving it to make it even better. A lot of these software launches go out and then turn into abandoned projects but Lior has continued to improve it over time.
*Please note some of the features mentioned are only available in the Pro version of Scopeleads and not included in the basic version.
What I Didn’t Like About Scopeleads
I personally really like this software, for what it is there isn’t much else out there that comes close in terms of features and functionality. I suppose my only downside to this process is more that the cold email game is very competitive and you will still need to put some work into making this work for you. You may need to pickup the phone and cold call businesses to follow up on your emails to get any kind of response.
A lot of users report a fairly low response rate even when sending bulk messages to prospects. I personally do know that cold emails do work if you are smart about it and simply provide tons of value. I highly recommend this software if you are willing to put some time and effort into your cold email outreach campaigns.
Scopeleads Bonus – My SEO Client Course
If you decide to pickup Scopeleads through me here I will also throw in a copy of my client SEO course which covers a whole ton of other ways you can start landing clients for web design or SEO work.